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October 18, 2010


Bruce Harrison

Is financial performance and green performance a chicken-and-egg thing?
What's your take on the proposition (advanced in "The Halo Effect") that companies perceived as financially sound are always the best candidates for perception as green exemplars?
(And a sincere Thank you for your insights, helping all of us who've followed you over the years.)

Jordana Fyne

I agree that, while this is very positive for the top businesses, there is an inherent subjectivity in some numbers that needs to be kept in mind. I think Newsweek's point here in ranking green companies is to give high marks and create visibility for climate innovators that are taking action now to reduce their climate impact. The take-away ought to be for consumers to support companies that are addressing climate change so others will follow that.


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