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September 03, 2007


Brad Kenney

FYI I write about sustainable manufacturing for IndustryWeek, and wanted to point out there's also greening happening at the enterprise manufacturing level these days, with a couple key conferences in Sept.
Both in Chicago, actually, which is great (the central location is green in itself) and both will feature a whole host of top execs from U.S. enterprise.
Pretty exciting stuff springing up all over -- seems like that post-Earth Day drought you wrote of might finally be letting up...!

Links are below -- hope to see you there!

Corp. Responsibility Conference, Sept. 12

Corporate Climate Response, Sept. 25-26

Don Carli

Hello Joel:

Great article!

In my capacity as Sustainability Editor for Graphic Arts Monthly Magazine, I look forward to providing graphic communication professionals with insight and information about how Green marketing 2.0 will impact the demand for the goods and services that they provide. My cover story in this month's issue of Graphic Arts Monthly magazine is devoted to impact of greener marketing on the greening of print supply chains. I welcome comments as well as suggestions for future articles.


Great Print Sustained
By Don Carli, Sustainability Editor
Graphic Arts Monthly Magazine 8/1/2007

The 'new green’ lets printers do the right thing for business and the planet—and look good doing it. Growing concern about all things green among senior executives from Fortune 500 companies, major publishers and leading financial institutions tells us that climate change and sustainability are issues that the graphic arts industry must begin to take seriously. Indeed, hundreds of printers already have made the first steps to do so. But that means literally thousands more firms may be missing a critical opportunity—and putting their businesses at risk.

TO READ THE ARTICLE GO TO.... "Great Print Sustained"


Don Carli
Sustainability Editor, Graphic Arts Monthly Magazine
Senior Research Fellow, The Institute for Sustainable Communication

KoAnn Vikoren Skrzyniarz

Hi Joel,

Thanks for the mention of Sustainable Brands ’07 in your post this morning. We’re gratified to see new companies like Act Now, AT&T, AMD, Autodesk, Behr Paints, Bosch/Siemens, Cisco, Clorox, Dell, IDEO, HP, Kimberly-Clark, Nestle/Purina and so many others signing up daily to join us – a tribute to the reality of the market momentum we all see.

I wanted to offer one small correction, however. While Sustainable Life Media was formally incorporated in the spring of 2006, we have been operating as a business in this marketplace since 2003. The first event we conceived of and produced was the First International Conference on Cradle to Cradle Design with Bill McDonough, Michael Braungart, Peter Senge, Rocky Mountain Institute, Shaw, Aveda and others.

Since then we have produced or sponsored successful sustainable business events in San Francisco, Las Vegas, Seattle, Portland and Denver with Green to Gold co-author and flagship newsletter editor Andrew Winston, along with companies like 3M, Sun, Domani, Intel, Johns Manville, Nike, Nau and others. Between us, our team has several decades of experience with sustainable business, green marketing, and building B2B media resources and events to help support emerging market communities.

That aside, the conference faculty and program speak for themselves. We hope your readers will come have a look. We think if they do, they'll decide to join us as well.

Today's sustainable brand movement is about far more than just green marketing and PR. Those companies who succeed in finding lasting value in the growing 'sustainability movement will necessarily start by taking an honest look at who the are and what they do. We're excited that so many market making companies are choosing our event to start down, or continue that journey and to share their learning with each other. We’re happy to have GreenBiz as a sponsor of the conference and glad to be working alongside you to help support this growing movement which we believe, in retrospect, will turn out to be one of the most important in the history of business.

All the best,


KoAnn Vikoren Skrzyniarz, President
Sustainable Life Media, Inc.

G.B. Veerman

Lotta love in these comments. I, too, appreciate the post and would add a few thoughts. There seems to be a bit of a question about the longevity of the movement, even from you, Joel, though I know you've written plenty on why green is here to stay. To the extent you reference the fits and starts that followed Earth Day 1990, you also give us a hint as to why that won't happen again:

"Advertisers that make green claims...face unprecedented public scrutiny, particularly from bloggers and other web users."

From one blogger to another, you're reading the "sustainable energy" that will keep this going: New media. KoAnn hits it in that reference to "empowered" consumers. We call the shots now.

Not surprisingly, this is also the reason many Mad. Ave. shops have been slow on the uptake of a lot in the new marketplace: new and social media, like green marketing, run contrary to the old school 30-second spot and one-way dynamic of huge corporate communications. That said, some of the most inspiring work in green marketing comes from big agencies and their big clients. Frankly, I'm less interested in Madison Avenue and the Fortune 500 than I am in the small shops/less glamorous but large-footprint clients (read: Brad's comment above). That's where you'll see the most substantive evolution.

PS: KoAnn, I'm thoroughly excited am impressed at what you guys have put together; it promises to be another milestone in the long strange trip business and environmentalists are taking together. Good luck.

KoAnn Vikoren Skrzyniarz

Thanks for your kind comment, G.B., and for pointing out your blog. We'll happily add you to our Brand Channel blog roll.

Yes, we seem to have struck a nerve, as more folks daily are signing on to join us. Among others, the latest include Pepsi, Kendall Jackson, Time, Inc., and even WIRED magazine. Seems like New Orleans will be the place to be the last week of this month for those companies looking to take the next legitimate steps toward profitable sustainability. Will you join us?

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