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June 03, 2007


Mark C R UK

A very fair post Joel. Welcome back to the UK!

Also - this seems to be the fact that green issues are seen over here as A-political really (or non-political) - such that both or all the political parties are pretty much onboard.

Infact on the whole the UK population (60 million) is pretty much committed and willing to a very large degree, to make changes to lifestyle and is especially keen on reducing waste through intelligent design - such as reduced packaging on products. British don't like waste! It's true!

But then we link back to the "Green" or "clean" - tag devaluation.....

The issue is that green is relativistic. It changes with time and new technology. This has to be emphasised to the public.

Also that people should see "green" as generally (in my opinion) as better (overall lifecycle reduced impact) or more efficient than "state of the art" (related to the term used in interlectual property / patents discussion).

Then we cover all the bases - and make sure the consumer isn't confused by "green this or green that"
- or when nefarious money men also making unsubstantiated "Green product" claims - which will undermine the aims we have in the first place!

Glad you're enjoying being here Joel - welcome any time!


Great post, Joel - sorry we missed one another as I was just there last week for the Corporate Climate Response event. We were live blogging the event, which included as participants many of the same companies you mentioned above. I did a wrapup of key themes at the event on the blog at www.climateresponseblog.com and we had several members of our teams sharing interesting anecdotes, including a story from the representative of Marks & Spencer who talked about the cost savings and environmental savings they realized simply by changing the shape of some of their refrigerators. Looking forward to reading more of your impressions from the UK!

Emil Möller

Hopeful signes in London indeed. When taking other manifestations of unsustainability into account, it gets more difficult to stay enthusiastic.

Look at rising geo political tensions re access to -easy access- fossil deposits, water and minerals.

Look at poverty, refugees and related misery.

Look at global flash capital, amorally seeking quickest returns.

Dear all, we're living in a chaotic world society, however local phenomena seem to be.
A break down is what we're heading for, when we don't grasp this. When we're not able to transcend the current stalemate, the paradoxes, the tunnel visions.

What is needed is a system change, a change of hearts, a break through to a next level of consciousness.

For starts, see http://en.wikipedia.org/wiki/Ken_Wilber and http://www.eurotrib.com/story/2006/12/9/16451/1405

Pace e Bene

Mark C R UK

Or the merging of the fact that Hubbert's Peak and climate change are converging - causing necessary change.... coupled to the geopolitical tensions.... ME and Russia (at present)...

Means that not just my heart wants change but my head (VIA my wallet) want's some change too!

Green and economic-efficiency and waste minimisation are very similar.

I'd say the green agenda put forward by Governor Arnold (Calif.) is just as impressive in parts as the UKs. So American's can feel a little bit better.

Much like previously - this is going to force a response from other US states... even if the federal government doesn't have the appetite to make a move.

The trick is to make these issues a STIMULUS to the economy not a hinderance.

This is the model we're aiming for here.

The cold economics is pushing us this way!

David Bent

Sustainability is certainly the hot topic in the UK at the moment. I work at Forum for the Future - which advised both M&S on 'Plan A' and provided the platform for Tescos announcement. We are finding our partners are moving from a compliance attitude to an opportunity mindset across a wide spectrum of sectors. At the moment its mostly climate change, but not exclusively. We hope that the UK can be a lead country - for its own competitiveness and as part of showing the US, China and India that it is possible.

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