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May 17, 2006


Paul Needham

Can you tell us more about why you would put McDonalds on your Stearing Committee?



Interesting exchange at Mapcruzin. I too am very interested in where we ought to draw the line between "ethical & sustainable" companies, and those we cast aside. The CEO of Seventh Gen (they make "non-toxic" household cleaning supplies and such) had some really well-grounded insight on this issue (regarding, specifically, Phillip Morris).

Check it out: http://www.inspiredprotagonist.com/blog/an_elephant_in_the_room_jeffreys_ethical_corp_conference_keynote_address

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