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November 20, 2005


Bob Pares

To all,

Regarding the Green Gauge Report findings of a 10% increase in Americans rating 'the federal government as being the most effective at achieving a balance between economic development and environmental protection" - this (like so many research findings) needs to be viewed in context...

While Americans indeed are looking to Washington to take the lead - it does not mean that we discount the appropriateness of individual efforts, or Environmental groups. Rather, this can be taken as an acknowledgement that we need the federal government's actions to fully create the change many feel is needed. Another view of these findings is that we're understanding that the 'people on the street' cannot sign the Kyoto treaty - only the administration can make this happen.

The bulk of the 2005 Green Gauge findings point to a more concerned, aware and realistic consumer regarding environmental issues. We seem to have a greater connection, but also a greater acknowledgement of how significant change will occur.

One distressing signal was Americans' reluctance to embrace clean technology, such as renewable energy and alternative-fuel vehicles. Roper saw a nine-point drop in the number of people agreeing that "New technologies will come along to solve environmental problems before they get out of hand," from 47% in 2003 to 38% this year.

I haven't read the report yet, but this bit from your post didn't sit well with me... I don't see the correlation between thinking that new technologies will come along to solve the problems and "reluctance to embrace clean technology".

I readily "embrace clean technology", yet I also don't see new technologies that can truly mitigate the environmental problems our consumption based mindset cause.

In other words, although I embrace any technological progress that may help, I don't think we can simply "invent" our way out of this.

Tyler Murray

Although our attitudes towards sustainability currently haven't changed, I think that with the recent rise in oil prices, consumers in the next decade will host much more environmentally consious consumers, which is good for companies like the one that I work for, BioBased Systems.

Tyler Murray
Be Bold. Be Green.

Rod Edwards

The disillusionment w/ environmental groups is perhaps in response to the fact that the most visible groups are still doing more or less the same thing that they were a decade ago - suggesting that while raising awareness may be their forte, driving policy change is beyond them.

Bob or Joel - in regards to the survey's design - are the definitions of the various groups the same? How have the question/answer pairs that define someone True Blue or Apathetic changed over the decade?

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