« ULE 880 — The World Weighs In | Main | The Dairy Industry and the 2 Percent Solution »

September 13, 2010



Gone through the abstract of this book, looks it has interesting stuff....thanks for your suggestion. i too have strong believe that, future is "sharing" and get shared !

David Hendrickson

I think this is what is truly innovative (and exciting!) about the field of sustainable consumption, which tends to ask why efficiency gains are being overrun by increases in absolute consumption levels. After all, if we are just becoming more efficient without reducing our use of resources, are we really moving toward sustainability, or just getting more efficiently unsustainable?

When architects, and developers start to pay attention to the way we organize ourselves, rather than primarily focus on new and upcoming green technologies, absolute resource consumption can subside. Just as in Gansky’s Mesh, there are practical opportunities and business ops to share cars, childcare, internet, washing machines, and lawnmowers with our neighbors. This isn’t a call for socialism, but it is a reminder about how communities and markets can add value, convenience, and relevancy when collectively accessed.

Neal Gorenflo

I really like Lisa's quote, "earth is the ultimate share platform."

I couldn't agree more. I suspect that the whole sustainability project will get more usefully framed as primarily a process of social innovation where human beings learn to share across all boundaries. I think this is the fundamental challenge we face, not so much to use less or become more efficient in our energy use though these things are useful too.

rachel botsman

Great article. I believe we are entering a new era defined by access over ownership, valuing experiences over more stuff and trust between strangers. Indeed, we will look back and see this period as a collaborative revolution when we used social technologies to move on from the 20th century of hyper-consumption defined by credit, advertising and individual ownership towards the 21st century of Collaborative Consumption defined by reputation, community and shared access.

It is a shift I cover in my recently published book What's Mine is Yours: The Rise of Collaborative Consumption (www.collaborativeconsumption.com)

I am frequently being asked, "Don't you mind that Gansky published a book on a very similar subject right after you?" Hell no! I think it validates how big this new economy is that two books, with different takes on similar theme have come out at the same time.

The comments to this entry are closed.